A complete brand identity design project for a technology startup, including logo design, color palette, typography, and brand guidelines.
Project Brief
Create a modern, professional brand identity that communicates innovation, reliability, and approachability for a B2B software company.
Brand Strategy
The brand strategy focused on positioning the company as a trusted technology partner that simplifies complex business processes.
Logo Design
The logo design process involved:
- Concept exploration and sketching
- Digital refinement and testing
- Color and typography selection
- Scalability testing across different media
Visual Identity System
Developed a comprehensive visual identity system including:
- Primary and secondary logos
- Color palette with accessibility considerations
- Typography hierarchy
- Iconography style
- Photography guidelines
Brand Guidelines
Created detailed brand guidelines covering:
- Logo usage and placement
- Color specifications
- Typography rules
- Voice and tone guidelines
- Application examples
Applications
The brand identity was applied across various touchpoints:
- Business cards and stationery
- Website design
- Marketing materials
- Digital presentations
- Social media templates
The final brand identity successfully communicates the company’s values while providing a flexible system for future growth.